Social: location, listening, connection, reciprocation

As happens from time to time, there is a bit of a backlash against Twitter and other forms of social media at the moment. Jon Ronson is publicising the paperback edition of his book, so the headlines focus on his ‘disenchantment with social media’. Ed Sheeran has chosen to concentrate on some new experiences ahead of releasing… Continue reading Social: location, listening, connection, reciprocation

Writing with respect

Recently, I have been helping a firm improve some of its marketing collateral. They had a really great message for their clients and potential clients, but it was hard to see because there was an expected way of doing things. When we moved beyond that template, we could produce something that actually expressed the firm’s value (and values) more coherently.… Continue reading Writing with respect

Improving practice: insights for lawyers from Atul Gawande’s Reith lectures

As expected, Atul Gawande’s third and fourth Reith lectures were worthy of attention by lawyers despite notionally being about the practice of medicine. It is a truism that there are many commonalities between different professions, but Gawande’s insights provide some practical pointers for professionals themselves. Lecture 3: The Problem of Hubris (Audio | Transcript) Gawande’s third… Continue reading Improving practice: insights for lawyers from Atul Gawande’s Reith lectures

What do clients need? Relationships and story-listening

It is difficult to imagine that anyone in law firm management is not yet aware of Bruce MacEwen’s masterful review of the current state of the legal market, entitled “Growth is Dead.” The series is now up to its tenth instalment and the focus has turned to clients. Whilst the whole series is required reading, this part… Continue reading What do clients need? Relationships and story-listening