Thanks for the mention…the list is slightly random and as you say lacks coherence…the first entry is register your domain so its almost as if the author is assuming you’re already using Social Media in some form (presumably a blog if you’re going to be registering domain names). Perhaps the list should be renamed “35 tips for people already using Social Media?”

I also agree with Mary’s point about understanding how “new environments” work before jumping in, there are too many bad examples of Law Firms in the UK thinking they are using social media, but not actually understanding what they should be doing with the end result being disaster.

A firm’s web presence is just one more thing to be managed. That’s why your recommendation for a strategy coupled with follow-through is so critical. The other issue is that this is not just an electronic version of old-fashioned marketing. There are different norms and expectations at play in social media. Therefore, a firm had better understand the new environment before it jumps it.

- Mary